“Handmade jewelry by a boy and a girl”
Felt was founded by Maaike (a girl), who grew up in a family where jewelry was part of every celebration, loss or achievement. Jason (a boy) was raised by many women and by whom he has been taught to love jewelry. Where Maaike is the creative brain behind the identity, Jason focuses on creating a place where everyone sees themselves represented in Felt. Together they design the collections and they challenge one another to come up with surprising unique items again and again.